Hire a real estate broker to sell your home and one of the first things he'll likely
suggest is hosting an open house, so potential buyers can casually check out
your property on a weekend afternoon. While open houses are promoted as a great
way of finding a buyer.
Having
an open house serves another important purpose - for the broker. It gives him a
database of clients, At open houses, you
get all kinds of people walking in. Some are [trying] to see how much they
should sell their own places for; others just want to get a look at what's out
there. All are perfect pickings for a broker looking to increase his roster of buyers and sellers. The broker is devoting a couple hours of a weekend. He
won't do that unless it helps him in a big way.
Brokers
like to make it sound as if their fees are engraved in stone, but that's rarely
the case - especially in a brisk market, when brokers fiercely compete for
properties they can unload fast. Some times the brokers lowered their fee by a
full percentage point because there was so much demand for good properties that
he needed leverage. The sellers should shop around for broker's fees. It suggests
their negotiating tactics: If somebody's willing to commit to sell one place
and buying another, they give a discount. If you're in a particularly desirable
neighborhood with a house that will bring a lot of traffic that can be used,
because the broker will use the flow of people to get potential customers. And
with some [smaller] brokers, all you need to do is ask and they'll lower the
commission.
Legally,
the broker you hire to sell your home is obligated to tell you about all offers
that come in. In reality, some don't. Perhaps he thinks the offer is
insultingly low for you, but more likely, the broker thinks it's too low for
his own purposes. He wants to hold out for a bigger commission, Or else there's
an outside broker (or "co-broker") circling your house, and the
primary broker is waiting for one of his own clients to make an offer so that he
can keep his full commission..
You
must be clear with your broker that you want to be informed of all offers, otherwise,
you may be leaving him to make decisions that you should be making. Check the
listing agreement drawn up when you hire the broker; if the promise to disclose
all offers isn't listed explicitly, insist that it be added.
You
spot your dream house as you're driving through a neighborhood and call the
broker listed on the For Sale sign. That's how a lot of buyers stumble on a
broker - who, in turn, happily shows you other houses, asking about your needs,
laughing at your jokes. It's easy to get loose-lipped and forget whom you're
dealing with: someone else's agent. Brokers are obligated to provide their
sellers with any information that can help them to get the best prices fortheir homes, If you tell the broker that you're willing to pay Rs.5,00,000 but
want to offer Rs.4,50,000, they'll pass that on to the seller. They have to. Also,
some brokerage companies encourage prospective buyers to get pre-approved for
loans. While that can make a buyer more attractive to a lender, it also tells a
broker whether a buyer can afford a Rs.6,00,000 house when he's trying to
haggle on a Rs.4,00,000 property. When somebody asks for a preapproval, find
out who they're representing. Such
details can short-circuit your negotiating leverage. If they represent a seller
- or someone in their office does - they shouldn't have it. The broker may tell
you that he will be impartial, but how can he be?
The
past 10 years have seen the proliferation of the buyer broker; agents who are
supposed to work strictly in the buyer's interest, helping him get a fair price
on a home as well as avoid pitfalls along the way. Unfortunately, things don't
always unfold so nicely. While buyers may think they're getting a broker who
isn't commission-hungry, many buyer agents are just that: They usually get
about 3%, the same amount any broker typically earns when he gets involved with
another agent's listing. Buyer brokers are sometimes too focused on closing the
sale and getting that commission, so it's often in their best interest to see
you pay as high a price as possible.
Even
worse, some brokers who call themselves buyer advocates are actually working
for companies that also represent sellers. Brokerages offer bonuses to buyer agents if they sell an in-house listing.. A good way to get a broker who has no
such conflicts of interest.
Real
estate agents love to suggest big ideas to prospective buyers - say, removing
trees to enhance a view, or even squeezing a rental unit out of a roomy garage
- meant to happen once the deal is done and they're out of the picture. We had
a client who bought a dilapidated house with a beautiful piece of property. The
broker told him that he could fix the house up however he wanted, insisting
that this was a sleepy little town where nobody would care what he did. He put
up a Rs.75,000 shed in his backyard, pulled down trees, filled in some of the
marshland. Now the town is making him put things back because of environmental
zoning regulations. The lesson: Before you buy into your broker's creative
thinking, check with your local zoning commission.
If
a broker is selling a house, you figure he knows the place pretty intimately -
after all, he talks a good game about the new kitchen, the big closets, the
heated garage. What you need to worry about, though, are the home's features
that he keeps to himself. We have had cases where brokers have been deceptive about termites and flood
damage.
You'd
figure that the home inspector, who comes to check out the place before you
close the sale, might notice those things. And he will - if he's not in cahoots
with the broker. Realtors give potential home buyers lists of home inspectors. Those
are people who will rubber-stamp the house in return for repeat business. As
one who works outside those lists, says that he sometimes butts heads with
overly controlling brokers. One time I had a broker tell me that unless I told
him the results of my inspection - which is confidential between myself and my
client - he wouldn't let me get up on the roof. I got out my ladder and told him
that unless he was big enough to stop me, I was going up there. He wasn't big
enough.
Most
states strictly regulate the contracts used in real estate transactions,
stipulating the use of boilerplate agreements that offer little room for
creativity - but some brokers can't keep their clause-adding instincts in
check. I see brokers pushing the envelope all the time with amendments and
addenda. They draft language that can have consequences without really
understanding it - but they want to keep the sale going.
For
example, it's fairly common for a transaction to close on one day but
possession doesn't happen until a later date, in which case the buyer rents the
house back to the seller for those days. The issues of responsibility for the
house require more than a couple lines from the broker's pen. If a clause is
worded improperly, you as the buyer could end up liable for damage done by your
"rental tenant." Same goes for purchases of non-real-estate items(such as patio furniture) and owner carry back (in which the seller provides
some of the financing). In both cases payment terms might not get spelled out
clearly, and can result in one party taking advantage of the other. Whether
you're the buyer or the seller, it's worth the legal fees to get the offer
contract reviewed by your lawyer before you sign.
Considering
that over 50% of house hunters look on the Web, according to the National
Association of Realtors, sellers might assume that using a broker with a site
can help make a sale happen. But some brokers' sites are better than others,
and you need to look beyond a well-designed home page to figure that out.
One
common flaw: posting houses that sold long ago. While the mistake can be simple
negligence, others think that it's a bait-and-switch-style ploy. It brings
people in, but it gets them upset when they find out that the property's gone. If
a broker has to advertise properties that are already sold, it tells you that
he doesn't have enough inventory to keep his roster of houses full.
Aside
from checking up on a site's prominently placed listings, prospective sellers
should also make sure that a site is easy to navigate. You want to use a broker
who keeps himself relatively high on the search engines, he pays a Webmaster to
make sure this happens for his site, which is linked with Realtor.com, Yahoo!
and the Re/max site. One of the big things a broker should have on his site is
community information, which attracts people who are thinking of moving to the
community.
Brokers
like to create a lot of mystique about selling homes, insisting that the process
is complicated and best left to professionals with multiple listings and loads of house hunters. Not so, say homeowners who have sold their homes themselves about
20 to 30% do so each year. The properly priced and advertised, a house sells
itself, adding that sellers should plant
a yard sign and post online ads with local sites aligned with print
publications (call current advertisers to see if the given site is effective).
After all, when it comes to the inevitable negotiations between buyers and sellers,
Supple figures that brokers and their commissions get in the way: Usually, the
haggling occurs over a petty difference, and that is, more or less, the
broker's cut of the sale price. You don't need him.
Just
be sure you price your home well. The way most self-sellers hurt themselves, is
in setting either an unreasonably high or tragically low asking price. Hire an
independent appraiser, and he will tell you the parameters of what to charge.
In a strong market with low interest rates, the asking price can be 10 or 15%
above what the appraiser thinks it will go for; in a weak market it might be
wise to price at or below the appraisal.
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